You're a Listener and you don't get it... 

Yes, another stupid radio contest... Designed to allow radio stations to offer big money with little chance anyone will actually win. You have to answer the phone with the answer to the question and usually with the radio station's call letters or "name".

KRUD Listener Tip:   Have you noticed that many radio station websites now have "special" areas that you can only access if you become "a member"? When you see this kind of thing the radio station is data mining the listeners.. gathering demographic info so they can better target their sales, etc. It's a pain in the butt to fill these things out. Don't look for it to go away either.... It'll probably get worse.